Robert K. Merton Award 2020

Arnout van de Rijt, Self-Correcting Dynamics in Social Influence Processes, published in American Journal of Sociology, 2019

Arnout van de Rijt receives the 2020 Robert K. Merton Award. We congratulate him for his excellent paper on self-correcting dynamics in social influence processes, published in the American Journal of Sociology 124(5), 2019. Here is what the Award Committee says:

“The article questions a widely accepted theory in contemporary sociology according to which a self-reinforcing process, rendering the popular even more popular, allows inferior objects (low-quality products, unqualified people, or bad ideas) to become and maintain successful. Information technology, for example in social media, is a context where this mechanism is believed to be particularly relevant because it continuously exposes users to up-to-date information on the popularity of objects.  Social influence, so the established hypothesis goes, may lead individuals to choose what is popular over what is best and create dysfunctional Matthew effects.

Combining re-analyzes of prominent experiments and an own online experiment, the author demonstrates that such self-reinforcing processes require a very strong degree of positive feedback. He also reveals that in many prominent empirical studies levels of feedback are lower, so that popularity dynamics are instead self-correcting, with superior choices becoming dominant over time.

With clearly explicated explanatory mechanisms that causally relate micro- and macro-level influences and effects, the author builds on and challenges highly prominent earlier work about self-reinforcing social influence. The main strength of the paper is in taking a new and highly informative perspective on these data. Its important contribution to analytical sociology lies in adding a crucial new aspect to an existing theory and extending existing methods such that they can highlight how this crucial aspect makes a big difference for the macro-outcomes that arise from micro-level social influence.”

Our honorable mention goes to Lars Leszczensky and Sebastian Pink for their network study on the drivers of ethnic homophily, published in the American Sociological Review 84(3), 2019. We are proud for having received a great set of submissions.

  • Marc Keuschnigg (chair)
  • Daniel Alexandrov
  • Andreas Flache
  • Amir Goldberg